Shah Rukh Khan reacts to high prices for son Arian Khan’s brand, says ‘mujhe bhi sasti nahi bechte’

MumbaiUpdated: May 6, 2023 19:30 IST

Grace Cyril: Aryan Khan, son of Shah Rukh Khan, recently launched his own luxury streetwear label, D’YAVOL X. It wasn’t long before objections to the exorbitant prices of his branded jackets and T-shirts emerged. Aryan launched his collection on April 30, and his father, SRK, has been seen actively promoting it. Not only that, but the first ad for the Aryan brand also features his Khan Shah Rukh. At the Ask SRK conference today (May 5), Shah Rukh Khan reacted to the high prices of his son’s products.


Shah Rukh Khan hosted a #AskSRK session on Twitter shortly after announcing a new release date for his upcoming film Jawan. All of Atlee’s directors will be available on September 7th. During the meeting, a fan pointed out that his Aryan Khan clothing brand was overpriced. He asked, “iamsrk ye dyavol x ke jacket thoda sa 1000-2000 wale bhi bana do …. Wo wale kharedne me to ghar chala jayega #AskSRK (sic)”.

To this, Shah Rukh Khan readily replied.

check it out:

SRK’S X jacket sold out in hours

Remember when Shah Rukh Khan wore a black hoodie with a red “X” on his chest during his IPL? Fans also saw his son Aaryan Khan in a similar outfit. It wasn’t until later that the superstar modeled for the luxury streetwear label he co-owns with his son. The X-Series opens to buyers on April 30. The price of each jacket is Rs 2,00,555. The iconic pieces sold out within hours of the collection’s launch. As many as 30 pieces were sold for Rs 60,16,650.

Ariane Khan’s first web series

Previously, it was reported that Aryan Khan was writing the script for Amazon Prime Video and a feature film. Aryan later announced that he had completed his first project, his web series. He will serve as the show’s director and showrunner. His show is called Stardom and has started filming. According to reports, the series will consist of six episodes. This is subject to official confirmation. Powered by SRK and Gauri’s Red Chillies Entertainment.

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