Snoop Dogg has some selective words to say about the ‘chaotic’ streaming model that led to the Writers Guild of America’s strike compensation.
“[Artists] Snoopy said during a panel discussion with Shirley Halperin on Wednesday. typeGamma’s executive music editor and Gamma’s co-panelist and business partner Larry Jackson. “Because the author is impressive [of] Streaming, they can’t get paid. Because when it’s on the platform, it’s not the same as it is at the box office. ”
He continues. Can someone explain to me how I can get 1 billion views but not make $1 million? That’s…but it doesn’t make money. where is the money ”
Much of the talk at the Milken Institute global conference centered on Jackson’s new Gamma business and Digital, which will establish a significant foothold in Africa in 2017 and rebrand as Gamma Distribution. It revolves around a substantial investment in its distribution arm, Vidya. in the next few months.
BEVERLY HILLS, CA – MAY 3: (LR) Shirley Halperin, Snoop Dogg & Larry Jackson at Beverly Hills, CA on May 3, 2023 at the 2023 Milken Institute Global Conference at the Leigh Hilton Hotel. attend a meeting. (Photo by Jerold Harris/Getty Images)
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Gamma’s entry into Africa and the Middle East includes the appointment of Sifo Dlamini as the region’s new president. After four years as Managing Director, he was most recently CEO of Universal Music South Africa and Sub-Saharan Africa. Naomi Campbell has also been appointed Special Advisor for Africa and the Middle East.
The partnership between Gamma and Snoop includes the exclusive rights to sell and distribute the Death Row Records catalog. “Snoop [the major labels]… but [he] You will be paid semi-annually.but now [that Gamma] We have … a financial analysis dashboard, and we pay Snoop monthly,” Jackson told the room. “We have an artist who comes to our distribution company and he gets paid weekly. I will not.
Jackson also pointed to royalty rates and streaming issues for short YouTube clips. “Currently, as a distribution company, we have about 5 billion streams per month across all platforms around the world… In fact, April was the third best month in a row for Spotify and Apple… Those 5 billion streams came via YouTube Shorts, so when I listened to Alphabet’s earnings call last week and heard them talking about how much they wanted to accelerate their YouTube Shorts growth, I was a little concerned.”
“How much do you think your 500 million streams of your YouTube clip make?” Jackson asked the crowd before revealing that it was $16,000.
What was Snoopy’s reaction? “YouTube, you bastards need to break bread or play dead.”
On the subject of AI and music, Jackson said, “there are a lot of useful ways to leverage this.” For example, “predictive data insights” that let users know how much an artist is producing per hour. You can get it from DSPS,” he said.
Elsewhere, Jackson recalled streaming’s early heyday in 2014 and 2015. “But Drake and The Weeknd believed. At that time, in Drake’s case, in 1982, Michael Jackson was on his MTV for the first time. It was a game-changer for him.” ”
Snoop also offered some teasers about his screen projects, including his role in MGM and Amazon’s upcoming sports comedy “The Underdoggs,” as well as an upcoming biopic with Universal Pictures. did. When he was asked about the impromptu entertainment, Snoopy surreptitiously confirmed that it was also on the way.
“We’re going to change that … I think after the strike,” he said.